Posted inBusiness

Yankee Candle’s Brand Legacy and Retail Challenges

It’s the fragrance from our childhood: apple pie, Meyer Lemon, and Evergreen Spruce. From trips to grandma’s house to the obligatory Mother’s Day gift, candles filled the background of many young lives, often without realization. Candles have illumined civilization for centuries, and their usage has shifted from essential to more aesthetic. Today, the Yankee Candle […]