Overview:
In a milestone year celebrating five decades in business, Dover Saddlery will open a new flagship store in Ocala, Florida, at the prestigious World Equestrian Center. Set to launch in 2026 within WEC’s newly announced luxury retail plaza, the store will span two stories and provide high-end tack, apparel, and in-store fittings for riders across all disciplines.
Ocala, FL — As Ocala continues to solidify its status as a national epicenter for equestrian sport, a major name in horse and rider outfitting is making its move. Dover Saddlery, the largest omni-channel retailer of English riding products in the United States, has announced plans to open a new flagship store. This store will be at the World Equestrian Center (WEC) – Ocala in 2026.
The retail giant’s new location will be housed within The Shoppes Off 80th, a luxury outdoor shopping venue currently under development. This venue is adjacent to The Riding Academy Hotel and The Equestrian Manor. The Shoppes Off 80th will double WEC Ocala’s current retail footprint. Additionally, it will add 28 new storefronts and bring high-end brands together in a refined and equestrian-focused atmosphere.
At 12,740 square feet and spread across two stories, Dover’s WEC location will be one of its most expansive stores yet. It will join Dover’s 37 other stores nationwide. This new store will feature Dover’s full range of tack, rider apparel, and horse care products. Additionally, it will offer on-site fittings for helmets, tall boots, and show coats. This service is what Dover is known for among competitive riders.
“Opening a Dover Saddlery Flagship store in this state-of-the-art facility is a collaborative vision that we’ve been working towards with our partners at WEC,” said Dana Springfield, President of Dover Saddlery. “This aligns seamlessly with WEC’s mission to create a premier environment for athletes, horses, and spectators alike.”
As Dover Saddlery celebrates its 50th anniversary, this new flagship marks a symbolic milestone in the company’s evolution. It has evolved from a Massachusetts-based mail-order catalog to the nation’s top equestrian outfitter. Founded in 1975 by members of the U.S. Equestrian Team, the company has become a trusted resource for riders ranging from beginners to Olympians.
World-class experience at WEC:
This partnership reflects more than just retail growth — it underscores WEC’s continued investment in world-class experiences. This investment is not only for elite competition but also for fans, families, and local communities. WEC Ocala, named one of TIME’s World’s Greatest Places of 2024, has emerged as a destination for more than just sport. It offers luxury hotels, fine dining, and now, a growing retail district tailored to the equestrian lifestyle.
With the flagship store, Dover Saddlery will deepen its presence in Florida. It will offer personal service to a region that’s home to thousands of equine professionals. It will also serve winter circuit competitors and horse-loving tourists alike.
“We are proud to bring world-class products and exceptional service to the heart of Ocala and to equestrians across the region,” Springfield added.
Visitors to the store will find premier brands, Dover exclusives, and one-on-one fittings conducted by trained equestrian advisors. The brand also promises close collaboration with its global partners. This collaboration will ensure that WEC’s riders and horses receive nothing short of elite care and craftsmanship.
What This Means for Ocala and the Riding Community
With The Shoppes Off 80th poised to open in 2026, the addition of Dover Saddlery brings added visibility — and opportunity — to Ocala’s growing economy. For local riders, trainers, and barn managers, having a flagship Dover store right on-site could mean easier access to essentials. Additionally, they will have specialized fittings without leaving the venue.
WEC is currently accepting retail lease inquiries for available storefronts in The Shoppes Off 80th. Interested vendors can contact Mark Sherman at leasing@rlrllc.com or call 800.543.5589 x1426.
To track construction progress or get updates on Dover’s new location, visit:
👉 wec.net/ocala-construction-updates