LOS ANGELES, California — Korea Expo LA 2026 took place at Magic Box LA at The Reef, located at 1933 S. Broadway, Los Angeles, California, from October 22 to 24. The event brought together vendors showcasing Korean products, food, beverages, coffee, tea, and beauty items. Visitors had opportunities to discover brands, sample products, and watch demonstrations. Presence News reporter Maria Cornejo covered the event.
The shopping booths allowed visitors to explore products, ask vendors questions, and learn more about the brands represented at the expo. Attendees could also sample selected foods and watch product demonstrations.
Food and Beverages Offer Visitors a Taste of Korean Products
Food and beverage vendors showcased a variety of products, while K-snack vendors offered samples that allowed visitors to try selected items before purchasing them.
Seoul Sauce offered visitors samples of its sauces served with crackers.
The tasting gave visitors an opportunity to sample the sauces and experience their spicy flavor.
Coffee and tea were also featured at the expo. Representatives of Naeja & Co. and Stereoscope demonstrated pour-over coffee preparation by pouring water through a coffee filter. Their booth showcased coffee and tea products and gave visitors an opportunity to learn about the offerings.
Other vendors displayed products for attendees to explore. Nicekekki showcased its plant-based ice cream, while HABITRA presented skincare products.
Beauty Presentations Highlight Skin Tones and Makeup
The expo also featured a beauty presentation titled “K-Beauty Meets Melanin,” which focused on skincare and makeup for different skin tones.
The session introduced participants to skincare considerations for different skin tones and demonstrated makeup application techniques. Audience members could also answer questions and participate in opportunities to win products.
An Opportunity to Discover Emerging Brands
Korea Expo LA gave visitors opportunities to explore participating brands, ask vendors questions, and watch product demonstrations before making purchasing decisions.
Through its shopping booths, food samples, beverage demonstrations, and beauty presentations, the expo brought together businesses and visitors interested in Korean products and beauty trends.
Editor’s Disclaimer: This article is based on on-site observations and reporting by Presence News reporter Maria Cornejo. The article is intended to provide readers with an informational overview of Korea Expo LA and its participating vendors, products, and presentations. Mentions of businesses and products are for informational purposes and do not constitute endorsements by Presence News.
