Overview:
Presence News attended the Vogue Business industry meeting at Little Ned, where top leaders from Gins and Rums, Fleur du Mal, and Free People shared insights into trends, brand strategies, and connecting with consumers. Highlights included discussions on brand-consumer relationships, emerging market trends, and the importance of listening to customer needs.
Last night, amidst the excitement of New York City Fashion Week, Vogue Business took a step back from the runway to host an intimate industry discussion at Little Ned. Presence News had the unique opportunity to attend. They witnessed leaders in fashion, spirits, and lifestyle share their insights in a candid Q&A session.
Hilary Milnes
The evening was expertly hosted by Hilary Milnes, who introduced each speaker and guided the discussion. She ensured attendees gained an inside look at the strategies and trends shaping their industries.
Patricia Borges
Patricia Borges, Global Managing Director of Gins and Rums and CEO of Ketel One and Zacapa, discussed emerging trends in the spirits industry. Borges emphasized the evolving tastes of consumers and how brands can remain innovative while maintaining authenticity. Her insights underscored the importance of staying ahead of market shifts. She highlighted engaging with both new and loyal audiences.
Jennifer Zuccarini
Jennifer Zuccarini, Founder and CEO of Fleur du Mal, spoke on the critical connection between brands and consumers. Zuccarini highlighted the importance of creating immersive experiences that resonate on a personal level. She shared examples of how Fleur du Mal’s strategies build lasting relationships with their customer base.
Libby Strachan
Libby Strachan, Director of Brand Marketing at Free People, offered a look into how the brand listens to its consumers to identify upcoming trends. Strachan emphasized the power of feedback and community engagement. She illustrated how understanding customer preferences drives both product innovation and marketing strategy.
Attendees also included rising content creator Laura Arumugam, known for her stunning travel photography and fitness content on Instagram, where she boasts over 100,000 followers. In between her busy schedule, Arumugam shares insights on modeling, content creation, and the evolving landscape of social media engagement. This occurs during and after the pandemic. View her profile here.
The Vogue Business meeting at Little Ned provided a valuable platform for leaders to step away from the fast pace of Fashion Week. They shared actionable insights for industry professionals and aspiring content creators alike.
Sources:
- Vogue Business Official Event Notes
- Ketel One & Diageo Press Releases
- Fleur du Mal Official Website
- Free People Corporate Announcements
- Laura Arumugam Instagram
