Credit: Lena Mars (@lenamars.design)

Overview:

Times Square Fashion Week made a dazzling debut on September 10, 2025, celebrating both rising designers and fashion icons. Hosted by philanthropist and fashion figure Jean Shafiroff, the event honored Lena Mars with the Mark Levino Award while recognizing innovators and industry leaders.

Times Square Fashion Week Celebrates Emerging Talent and Industry Icons in Spectacular Debut

New York, NY – September 10, 2025 – Times Square became the epicenter of creativity and glamour as Times Square Fashion Week made its spectacular debut. The high-profile event was hosted by Jean Shafiroff, a celebrated philanthropist, fashion icon, and style ambassador, who continues to use her platform to elevate designers and industry voices.

The event, produced by Dee Rivera of DCG Public Relations (@dcgpublicrelations), blended artistry, innovation, and recognition, bringing together established figures and emerging talent in the heart of Manhattan.

A Night of Recognition and Achievement

The evening’s highlight was an awards ceremony that recognized remarkable contributions to fashion:

  • ‘Young Fashion Designer of the Year’ – The Mark Levino Award went to rising star Lena Mars (@lenamars.design), a designer praised for her bold creativity and forward-thinking approach.
  • Promising designers Hudson McKinley-Uss and Arabella Moffitt (@arabellammoffitt) received special acknowledgments.
  • Shelli Stelmak (@shelli_stelmak) was honored for her groundbreaking innovations in fashion.
  • Regina Kravitz (@regina.kravitz) took home two awards, cementing her influence and longevity in the industry.

Awards were presented by a distinguished lineup of dignitaries and industry leaders, including:

  • HH Prince Mario Max, who bestowed select honors
  • Nole Marin (@nole_marin), celebrity stylist and television personality, presenting special awards
  • New York State Assembly Member Rebecca Seawright (@rebeccaseawrightforny), who recognized achievements in fashion philanthropy

Behind the Glamour

The event’s success was made possible by the work of Creative Director Andrew Simon (@andrewsimon.agency) and Photo Assistant Angel Morales (@angelmoralesphotography). A special acknowledgment was extended to Dee Rivera (@dcgpublicrelations) for her role in public relations.

Spotlight on Jean Shafiroff and Lena Mars

Jean Shafiroff, who hosted the debut evening, has long been celebrated for her work as a philanthropist and fashion icon. Guests were encouraged to follow her latest work and initiatives via her official Instagram.

This year’s standout award went to Lena Mars, recipient of the Mark Levino Award for Young Fashion Designer of the Year, a recognition that cements her as a designer to watch. Fans and fashion enthusiasts can follow her journey on Instagram.

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