Overview:
Presence News, known for its innovative digital journalism, is preparing to launch a once-a-month print edition. The initiative, discussed by founder Kasdyn Click at a New York City investor event, aims to place the Presence News logo and reporting directly into the hands—and line of sight—of decision-makers at top coffee shops, private airports, and select venues. While digital remains the core, this nostalgic yet strategic move brings the brand’s visibility to the forefront in a fresh way.
Presence News Eyes Print Comeback with Strategic Monthly Edition
At a recent business owner and investor pitch event in New York City, held in the basement of a rain-soaked venue, a banker in attendance asked Kasdyn Click, founder of Presence News, if the outlet was “strictly digital now.” The comment, accompanied by the familiar suggestion that print is a dinosaur, sparked a response that revealed the publication’s next big step.
“Whoa—the paper is the bread and butter,” Kasdyn responded. “I definitely want to roll out a paper edition within the next couple of years—just once a month. Not for subscribers, but as a way to put the Presence News name in front of leaders faster and easier.”
A Modern Twist on Tradition
While digital readership continues to thrive, the decision to produce a monthly print edition isn’t about replacing screens. It’s about visibility and influence. Kasdyn explained that the print edition will be strategically placed in high-profile spaces:
- Small, local coffee shops in affluent areas
- Private airports where executives and leaders pass through
- Select venues frequented by business decision-makers
“It’s not even about whether someone picks up the edition to read it,” Kasdyn said. “It’s about reminding them. Seeing the Presence News logo once a month keeps us top of mind. At the end of the day, they’ll think, ‘Oh yeah, Presence News,’ and head online to check what we’re talking about.”
Why Monthly, Not Daily?
When asked if the publication would ever aim for a daily print edition like the legacy giants, Kasdyn made it clear: daily is not the goal.
“Doing a daily print edition gets into trucking logistics, waste, and a lot of manual labor. After being in that industry for a decade, I can say a once-a-month edition is more than enough. It makes sense without all the excess.”
The strategy aligns with the brand’s vision: digital-first, but open to traditional methods when they amplify reach and recognition.
Looking Ahead
Presence News envisions the rollout within the next couple of years, once financial milestones are aligned. “We’re probably a few years away from doing it at scale, with a few hundred thousand a year in revenue,” Kasdyn said. “But the vision is there, and the monthly edition will be a strong move when the timing is right.”
The plan underscores that print is not gone—it’s evolving. For Presence News, the physical paper will serve as a tangible brand reminder in influential places, complementing its growing digital readership.
Support Presence News at Comic Con
Presence News is also preparing for Comic Con coverage in New York City, and we’re asking readers to help make it possible. Donations will go toward travel and reporting expenses, allowing writer William Barber to provide exclusive coverage straight from the event floor.
Click here to donate and support Comic Con coverage.
