Overview:
H&M celebrated the grand opening of its Beverly Center store with a high-energy event featuring free ice cream, Levain Bakery cookies, a branded photobooth, gift card giveaways, and a ribbon-cutting ceremony. Shoppers lined up early for treats, music, and exclusive promotions, making the launch a lively success and drawing strong foot traffic throughout the day.
LOS ANGELES, CA – H&M rolled out a full red-carpet experience for its Beverly Center grand opening. The event featured a ribbon-cutting, live music, and a packed line of excited shoppers. Security guided guests as they entered the new location. The energy stayed high throughout the event.
Free Ice Cream, Cookies, and More
Guests were welcomed with complimentary treats from two local favorites:
- Wanderlust Creamery handed out scoops of its popular ice cream flavors.
- Levain Bakery offered oversized chocolate cookies fresh from the oven.
Shoppers of all ages took part — a Levain staff member handed cookies to customers in line. Nearby, a Wanderlust employee served ice cream to guests placing their orders. Even the youngest visitors joined in, picking up cookies and choosing their ice-cream flavors.
Photo Booth Experience
The event also featured a free H&M photobooth, which stayed quiet in the early afternoon. It picked up later as more guests arrived. Shoppers posed for photos with branded backdrops, capturing memories from the grand-opening celebration.
Giveaways and Opening-Day Specials
Customers who spent over $100 received a complimentary H&M gift card. Meanwhile, early attendees were gifted branded goodie bags filled with small surprises.
The event began with a long line stretching outside the mall, building anticipation. Staff officially opened the store by cutting the red ribbon.
A Successful Launch
The Beverly Center H&M opening proved to be a hit. Throughout the day, crowds filled the store, took photos, enjoyed treats, and shopped the new collection. With high energy and generous giveaways, H&M’s event left a memorable impression on both loyal customers and first-time visitors.
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