Overview:
Presence News spoke with two rising leaders in beauty and marketing—Emmy Bre, founder of 3VERYBODY, and Madeline Beach, marketing strategist at Pilothouse. We asked them both the same question:
“What’s one thing you wish more people knew about you or your work?”
Their answers reveal a surprising level of innovation, honesty, and human insight behind the industries we think we know.
What’s One Thing You Wish More People Knew About You or Your Work?
By Presence News Staff
When you peel back the curtain on any industry, you find the parts the public rarely sees—the frustrations, the breakthroughs, the late-night experiments, the moments of clarity that change everything.
This week, Presence News highlights two women whose behind-the-scenes experiences reveal just how much intention—and innovation—goes into work that often gets oversimplified.
Emmy Bre — Founder of 3VERYBODY
“The self-tanning industry has zero shade regulations.”
For 3VERYBODY founder Emmy Bre, the journey to creating a better self-tanner wasn’t just about aesthetics—it was personal. After her mom and grandmother were diagnosed with skin cancer, she committed to safe tanning alternatives starting at age 13. But after trying countless products over the years, she noticed a persistent problem:
Most self-tanners either looked unnatural or excluded a wide range of skin tones.
In 2022, she began testing formulas in her apartment, unaware she was about to uncover a major industry flaw.
“I wish more people knew that the self-tanning industry has zero shade regulations—brands can literally call anything ‘medium’ or ‘dark’ with no standards. When I was testing formulas back in 2022, I realized this was why people kept buying the wrong products and ending up orange.”
This discovery shaped the philosophy behind 3VERYBODY.
“We refuse to use shade names. Instead, we created a water-based formula with guide color that shows you exactly what you’re getting in real time.”
That transparency paid off. When popular beauty creator HopeScope reviewed the brand’s Life Proof Tan, she described it as “the most even tan I’ve ever had.”
Bre insists it’s not a gimmick—it’s science and design working together.
The bigger issue, she says, is something almost no consumer realizes:
“Most self-tanners are formulated for one skin tone—usually fair—then marketed to everyone. We worked with dermatologists to create a formula that develops naturally on every skin tone.”
The result? A brand fueled almost entirely by community trust and organic growth.
3VERYBODY grew 300% year-over-year through word of mouth alone.
Madeline Beach — Marketing Strategist at Pilothouse
“Marketing isn’t manipulation—it’s empathy at scale.”
From Victoria, British Columbia, Madeline Beach approaches marketing with a blend of psychology, curiosity, and design. With a background in psychology from the University of Victoria, she describes herself as an upbeat, creative people-person grounded in inclusion and growth.
Her take on the marketing world is refreshingly honest:
“I wish more people realized how collaborative and experimental marketing really is. Shows like Mad Men gave people a skewed sense of how the whole field works.”
Instead of the lone genius with a single brilliant idea, Beach describes an ongoing loop of testing, learning, adapting, and trying again.
“It’s not about having one great idea. It’s about asking the right questions, testing assumptions, and learning quickly.”
This approach is especially true in her current role at Pilothouse, where experimentation is the engine of creativity.
“We approach every campaign as an experiment that teaches us something new about behavior, messaging, or creative performance. That cycle of curiosity and iteration keeps me energized.”
Her favorite part of the work is understanding people—what they respond to, why they care, and how to make marketing feel meaningful rather than manipulative.
“People imagine marketing as persuasion. I see it more as empathy at scale.”
Why Their Answers Matter
Both women, working in completely different fields, share a common theme:
The work people see is only the surface. The real innovation comes from the unseen commitment to testing, questioning, and rebuilding the system from the inside.
Whether it’s reinventing an entire beauty category or rethinking how brands communicate, they’re proving that honest, thoughtful work resonates—and that audiences notice.
Editor’s Note
If you’re building a beauty brand or drafting a business plan for your own product line, Presence News can help you assess whether your core business stakeholders are aligned. Fun fact: every business—no matter the industry—shares the same eight primary stakeholders, a foundational concept taught in Post University’s Business Management 101 curriculum.
For readers working within the beauty, fashion, or wellness space, we encourage you to follow Hilary Milnes, a respected industry expert and Executive Editor at Vogue Business.
You can connect with her on LinkedIn to stay informed about global trends and brand strategy developments.
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Sources
- 3VERYBODY Official Site: https://www.3verybody.com
- HopeScope YouTube Channel: https://www.youtube.com/hopescope
- Pilothouse Agency: https://www.pilothouse.co
- University of Victoria: https://www.uvic.ca
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