Overview:
From Snapchat strategy to brand storytelling, the BILD Expo NYC creator panel featuring Katie Feeney, Olav Stubberud, Marissa Hill, and Rajni Jacques delivered an unforgettable masterclass for hundreds of energized content creators. Whether you're just starting out or scaling up, their wisdom lit a fire under every seat in the house.
New York City, June 17, 2025 — The BILD Expo NYC lit up with creativity and inspiration Tuesday afternoon. Four powerhouse voices in media and content creation—Katie Feeney, Olav Stubberud, Marissa Hill, and Rajni Jacques—took the 2PM stage for one of the most anticipated sessions of the event.
In front of a packed and lively crowd, the panelists shared personal stories, creator advice, and insights. They spoke about the rapidly evolving landscape of social media and branding. The conversation resonated deeply with both rising creators and seasoned professionals. It included behind-the-scenes experiences with brands and navigating authenticity in a world of filters.
Speakers:
Katie Feeney, a digital phenom and Snapchat partner, made a clear recommendation for those looking to grow fast on the platform: use Snapchat Spotlight. “Spotlight is where real growth is happening,” Feeney emphasized. “If you’re trying to build an audience, that’s your rocket fuel.”
Olav Stubberud, a photographer and creative director who’s worked with icons like Justin Bieber, spoke about the importance of staying curious and creating beyond algorithms. He encouraged creators to “build a portfolio of work they’re proud of—even if it doesn’t go viral.”
Marissa Hill, model, NBA host, and YouTuber, gave practical advice on multi-platform presence. She emphasized that creators don’t have to do everything at once. However, they should know where their audience lives and how to authentically engage them.
Rajni Jacques, a leading voice in editorial and fashion branding, rounded out the panel by highlighting the power of storytelling. “People connect with story. You don’t need 100,000 followers—you need a voice and a point of view.”
The panel ended with cheers, a flood of selfies, and a standing ovation. For hundreds of creators in attendance, the message was loud and clear: your voice matters, your story counts, and the tools to grow are right in front of you.