Overview:
AI-generated news websites are rapidly gaining traction, publishing content at an unprecedented scale and capturing millions of monthly readers. While the surge raises questions about sustainability, credibility, and the future of journalism, it also sparks a larger debate: will readers ultimately value quantity over quality, or will authentic, human-led reporting remain essential in shaping public trust?
The rise of artificial intelligence in media has taken a dramatic new turn: fully automated news websites are now flooding the internet with articles at a scale never before seen.
One standout case is AInvest(dot)com, which saw its traffic skyrocket from just 192,000 monthly visitors in May to more than 5.7 million in August. According to SEMrush data, the site is publishing an estimated two to three articles every single minute, targeting nearly every finance-related keyword possible. In total, they now rank for roughly 1.9 million keywords.
The strategy? Pure AI-driven content creation at massive scale.
What the Writing Industry Is Saying
Reactions from professionals in the writing and SEO industries have been blunt:
- “WTF (wtf means what the freak) !!! This website just went from 190k to 5.7M monthly visitors in 10 weeks.”
- “Google seems to prioritize domain authority and coverage over quality. Without authority, mass AI spam won’t work.”
- “Much of that growth could be bot traffic, artificially inflating numbers to boost domain rank before selling the site.”
- “These strategies work for a few months, but once Google flags them as spam, the sites usually never recover.”
Is This the New Normal?
Google’s algorithms, once thought to heavily favor quality content, appear to be rewarding sheer scale in this case. But many industry veterans warn this “AI SEO boom” could be short-lived. Sites that chase quick traffic gains risk burning their domain authority once Google inevitably cracks down on spam.
Why Readers Still Need Human Journalism
While robots can generate endless pages of text, they can’t replicate human perspective, context, or accountability. Presence News believes in accuracy, transparency, and storytelling — things that build trust with readers over time, not just clicks.
This wave of AI content may feel overwhelming, but it also highlights why independent, human-driven outlets matter more than ever. Readers want more than volume; they want truth, nuance, and connection.
At Presence News, our goal isn’t just to compete with AI content farms — it’s to prove that quality journalism still matters.
Sources
- SEMrush traffic data on AInvest(dot)com (as discussed in industry analysis)
- Industry commentary from SEO and writing professionals across forums and discussion threads
Editor’s Note
This article was inspired by a trending discussion on Reddit, where writers and content creators voiced strong opinions on the rise of AI-driven websites.
