Overview: At this year’s Advertising Week, Loren Brill Castle, founder and CEO of Sweet Loren’s, joined digital media coordinator Ryan Weitz to share one of the most unexpected success stories in modern marketing — how a simple TikTok mistake turned into a viral branding moment that every marketer can learn from. When “Oops” Became “OMG” … Continue reading From Oops to OMG: How a TikTok Mishap Sparked Sweet Loren’s Success