The $10,000 Crazy True Story of the Day SnowEx Called Out of the Blue

December 2017 was one of those life-changing, holy-shit moments you don’t forget.

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I was running Click Lawn & Snow Removal, the company I owned from 2014 to 2021, handling everything from private roads to hospitals, apartment complexes, park-and-rides, sanding operations — the whole grind. We were good at what we did, and I invested heavily in SEO so the business showed up everywhere online.

And then the phone rang.

A higher-up from SnowEx, one of the biggest and most respected snow-plow companies in the country, was on the line.

“Hey kid, who are you?”
“I’m Kasdyn,” I answered.
“You come up first on Google when we search for snow plowing.”

I laughed — “Yeah man, I know. I paid a lot of money to make that happen. And we are one of the best in our industry at snow. Easiest to work with, too. I grew up in the Midwest — I’ve seen snow no one in the Northeast has ever seen in their entire life.”

He pauses, then comes back with something I’ll never forget:

“If you’re in town and can get to your shop in the next hour, I’ll give you a $10,000 SnowEx plow.”

Word. I was already grabbing my keys.

I got to the shop, and the moment was surreal. We were taking photos, I was literally tearing up crying— it was one of those this is really happening moments. A milestone. A reward for the grind.

We brought the truck to Sno White in Southington, and the next day it came out fully outfitted with a brand-new SnowEx plow. Wayne, one of our drivers, broke it in — and it was an absolute beast. That setup crushed storms. It handled everything New England threw at us.

We used that plow proudly until the day I exited the snow-plowing business.

SnowEx — you’re awesome. Thank you for believing in us.

And to everyone who ever worked with Click Lawn & Snow Removal: those nights, storms, emergencies, and coffee-fueled mornings were some of the best times of my life. A hardworking crew, real Midwest grit, and a company that punched far above its weight.

Interested in more Snow Plowing News or Articles?


Kasdyn Click

Kasdyn Click is the Founder, Publisher, and Editor-in-Chief of Presence News, an independent digital news organization dedicated to original reporting, community stories, business, entertainment, science, history, and public interest journalism. Since launching Presence News in 2025, he has led the publication’s growth through first-hand reporting, on-location event coverage, exclusive interviews, and original photography across Southern California and beyond.

Prior to founding Presence News, Kasdyn spent nearly a decade building and operating businesses in the government contracting and service industries before transitioning into journalism full-time. His reporting focuses on documenting real-world events, highlighting community leaders, entrepreneurs, artists, athletes, and organizations making a positive impact.

Kasdyn has covered hundreds of public events, conferences, premieres, and community gatherings while developing relationships with business leaders, public officials, nonprofit organizations, and professionals from a wide range of industries. His editorial philosophy centers on accurate, people-first journalism, transparency, and providing readers with original reporting supported by firsthand observation whenever possible.

As Publisher of Presence News, Kasdyn continues to expand the newsroom by collaborating with experienced writers, photographers, and contributors to build a trusted independent publication covering local, national, and global stories.

Connect with Kasdyn Click on LinkedIn:
https://www.linkedin.com/in/kasdynclick/ or at editor@presencenews.org More by Kasdyn Click

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