Overview: At Advertising Week, Claudia and Ben Soffer joined Michael Bosstick to discuss how authenticity, conversation, and community turn content into business. No Filter, Big Business: How Claudia & Ben Soffer Built Influence Without Pretending Advertising Week Coverage | October 2025 When it comes to turning personality into profit, few do it quite like Claudia … Continue reading The Business of Being Real: Claudia, Ben, and Michael Bosstick Talk Creator Power