LOS ANGELES — Short-form video has become one of the most important ways for businesses to reach consumers online, but producing a steady stream of authentic content can be challenging for brands without an in-house creative team.
Presence News is now offering user-generated content (UGC) and short-form video production for businesses and brands, utilizing a growing Los Angeles-based network of creators, models, on-camera talent, photographers and videographers.
Whether a company needs content for Instagram Reels, TikTok, YouTube Shorts, Snapchat, Facebook or paid social advertising, Presence News can help develop short-form promotional videos designed around the brand and its audience.
Own a Business? Let Us Create Content for Your Brand
Businesses increasingly need more than one polished commercial. Social platforms reward a consistent supply of vertical videos that feel natural in a user’s feed.
Presence News can connect businesses with Los Angeles-based talent to produce content showcasing products, services, locations and experiences.
Content possibilities include product demonstrations, testimonials, unboxings, lifestyle videos, spokesperson-style videos, business showcases, short-form advertisements and other vertical social media content.
Brands can use the finished videos across their own social channels, websites and promotional campaigns, subject to the usage terms agreed upon for each project.
Flexible Ways to Work Together
Every company has a different marketing strategy and budget. Presence News can structure UGC collaborations in several ways.
Pay Per Video: Businesses can commission individual videos or packages of short-form content for a predetermined price.
Affiliate / Pay Per Sale: For selected brands, Presence News and participating creators may consider performance-based partnerships where compensation is tied to attributable sales or conversions.
Percentage of Advertising Spend: Businesses planning to use creator content in paid advertising campaigns can discuss arrangements in which compensation is based on an agreed percentage of advertising spend associated with the approved creative.
Custom arrangements can also be discussed for brands seeking ongoing monthly content production.
Los Angeles-Based Talent With a National Reach
Being based in Los Angeles gives Presence News access to a diverse creative community and an environment built around entertainment, media, fashion, beauty, hospitality, technology and lifestyle brands.
Depending on the project, Presence News can help coordinate talent, filming, photography and editing to give businesses ready-to-use short-form assets.
Although our creator network is centered in Los Angeles, businesses do not have to be located in Southern California. Products can potentially be shipped to participating creators for remote UGC production, while Los Angeles businesses can arrange on-location shoots.
Content Built for Today’s Social Platforms
UGC-style advertising differs from traditional commercial production.
Instead of always looking like a highly produced advertisement, successful creator content can resemble the videos consumers already encounter while scrolling through their social feeds.
That might mean someone demonstrating a product in their home, visiting a restaurant, explaining why they use a service or showing a product naturally as part of their lifestyle.
Brands can also test multiple creators, hooks and video concepts rather than relying on a single piece of creative.
Interested in Working Together?
Presence News is currently accepting inquiries from businesses interested in short-form UGC and creator-produced promotional content. Can email clickmedia247365@gmail.com or Message us on Instagram @PresenceNewspaper
Businesses can contact Presence News with information about the company, product or service they would like promoted, the type and approximate number of videos needed, intended usage and preferred compensation structure.
Options may include pay-per-video projects, affiliate partnerships, performance-based arrangements and percentage-of-ad-spend collaborations.
Whether you are a Los Angeles small business looking for your first batch of social videos or a national brand searching for fresh creator content, Presence News is interested in discussing potential collaborations.
Business and UGC inquiries: Contact Presence News through presencenews.org. Message us on Instagram @PresenceNewspaper
Disclosure: UGC, sponsored content, affiliate partnerships and paid promotional services are commercial services and are separate from Presence News’ independent editorial coverage. Paid relationships will be disclosed where applicable.