Overview: During Advertising Week, Gary Vaynerchuk and PepsiCo’s Mark Kirkham joined Adweek’s Jenny Rooney to discuss how in-housing and agency collaboration are transforming brand marketing. Their conversation, “The New Alliance,” outlined how partnership, not separation, drives innovation and long-term success. NEW YORK, N.Y. — The advertising world is entering a new chapter—one defined not by … Continue reading The New Alliance: Gary Vaynerchuk and PepsiCo’s Mark Kirkham Redefine Collaboration at Advertising Week