When we asked business leaders and founders a simple question — If money weren’t a factor, what car would you drive daily? And why? — the answers weren’t just about horsepower or luxury badges.
They were about comfort. Presence. Efficiency. First impressions. And, perhaps most importantly, how a vehicle changes the way you experience your day.
Here’s what five experts told Presence News.
Range Rover Autobiography
Lisa Clark, Director at Bell Fire and Security, didn’t hesitate.
“If I could have any car, it’d be a Range Rover Autobiography,” she said.
Working in fire and security means constant site visits, long hours, and unpredictable terrain. For Clark, luxury isn’t about status — it’s about durability and recovery.
She recalled using a similar model during a three-week project where rough access roads were no match for the SUV’s suspension and handling.
“Find something that can take a beating for work and still be nice to drive home in.”
Her answer highlights a recurring theme: daily drivers aren’t about flash — they’re about resilience paired with comfort.
Audi e-tron GT
For James Rigby, Director of Design Cloud, the choice is electric — and sculpted.
“The Audi e-tron GT is the daily driver I’ve been looking for,” he said.
Navigating London’s tight streets while still handling longer cross-country drives, the vehicle blends practicality with design language that speaks to him professionally.
“It’s not just about the tech, it’s about how the whole thing feels.”
Rigby’s answer suggests that daily driving isn’t just transportation — it’s mood-setting. Design influences psychology. The right car can make the routine feel elevated.
Mercedes-Benz S-Class
Two leaders independently chose the same answer: the Mercedes-Benz S-Class.
Ramiro Lluis, Managing Attorney at Lluis Law, remembers renting one during a work trip in Los Angeles.
“Two hours in traffic didn’t feel so bad,” he said. “When you’re stuck on the 405, it feels like you’re sitting in your living room instead of a car.”
Meanwhile, David Bokman, CEO of Philly Home Investor, views it as both comfort and positioning.
“First impressions count in this business,” he said. “That car just looks right when you pull up to a closing.”
Both men pointed to ride smoothness, cabin quietness, and presence. In professions where long commutes and client-facing interactions are part of the job, the S-Class represents composure under pressure.
Tesla Model S Plaid
For Justin Herring, Founder and CEO of YEAH! Local, the answer is about transformation.
“The Tesla Model S Plaid,” he said. “The instant acceleration is something else.”
Initially skeptical about electric vehicles, Herring changed his perspective after a test drive. The blend of performance and efficiency reframed his commute.
“It makes you rethink your daily routine.”
His choice reflects a broader shift: electric performance vehicles are no longer niche — they’re redefining what daily driving feels like.
What These Choices Reveal
Across industries — from law and real estate to design and security — a pattern emerged:
- Comfort matters more than flash.
- First impressions still carry weight.
- Technology and quiet cabins reduce stress.
- Design influences daily mindset.
Interestingly, none of the experts chose exotic hypercars or ultra-rare collector vehicles. Instead, they chose vehicles that elevate everyday life — turning traffic into calm, commutes into comfort, and workdays into smoother experiences.
In the end, the “dream daily driver” isn’t about showing off.
It’s about how you feel at 8:30 a.m. on a Tuesday.
