Overview:
TIME100 Creator and actress Delaney Rowe took the stage at Advertising Week for an in-depth discussion with UTA Creator Agent Mahzad Babayan. Together, they unpacked how Rowe’s humor-driven storytelling and self-produced content have reshaped the way brands engage audiences—proving that authentic, character-based narratives are at the heart of modern marketing.
NEW YORK, NY — During Advertising Week, creator and actress Delaney Rowe offered a candid look at her creative process. This was showcased in the session titled “The Multi-Hyphenate Advantage: Delaney Rowe’s Impact on Brand Storytelling.” Joined by Mahzad Babayan, Creator Agent at United Talent Agency (UTA), Rowe shared how her sharp cultural insights and comedic storytelling have transformed her. She has become one of today’s most sought-after voices in brand partnerships.
Rowe, who rose to prominence through her satirical sketches—all of which she conceptualizes, writes, performs, and edits herself—has amassed over 4 million followers across social media platforms. Her content’s relatability and wit have earned her collaborations with leading brands like Gucci, CeraVe, and Google, where her creative instincts take center stage.
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“I’ve learned that the best brand partnerships happen when both sides trust the story to lead,” Rowe told the audience. “The more I lean into authenticity and humor, the more audiences—and brands—connect.”
Her ability to balance spontaneity and strategic storytelling has also fueled her career in entertainment. Rowe recently starred in The Everything Pot, which premiered at the 2024 Tribeca Film Festival. She will next appear alongside Penn Badgley and Meghann Fahy in the upcoming Amazon MGM romantic comedy You Deserve Each Other. This is based on Sarah Hogle’s award-winning novel.
Mahzad Babayan, who represents Rowe and a roster of leading digital talent including Amelie Zilber, Brittany Broski, and Jake Shane, highlighted the significance of multi-hyphenate creators in today’s content landscape.
“Creators like Delaney aren’t just influencers—they’re writers, directors, editors, and producers,” Babayan said. “They understand audiences on a granular level. This allows them to tell stories that feel both entertaining and deeply human.”
Insights
Babayan also shared insights into how agencies like UTA are helping creators expand their portfolios. They are moving from viral sketches to film, television, podcasts, and published work. Under her leadership, many of her clients have launched major projects, from bestselling cookbooks to comedy tours. This proves that digital creators are driving the future of entertainment and marketing alike.
Rowe’s growing influence has not gone unnoticed. She was named to the TIME100 Creators List (2025), The Hollywood Reporter’s 2024 Creator A-List, and Variety’s 2023 Power of Young Hollywood Impact Report. This cemented her status as a creative force who bridges culture and commerce.
As Advertising Week continues to spotlight the intersection of storytelling and innovation, Delaney Rowe’s session stood out as a masterclass in authenticity. It showed that the “multi-hyphenate advantage” isn’t just about doing it all, but doing it with intention.
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